Art Direction / UI Design

Copyright 2015

Client: Cannondale

Project: F-Si Model Website

Agency: Ammirati

Role: Concept, Art Direction and Design

Project Info: I created this parallax scrolling site for the new 2015 model year F-Si race hardtail mountain bike. The site is a digital touchpoint that brings to life the 'Integrate to Disintegrate' concept while providing the user a more in-depth look at the bikes specifications and usages. A parallax system is utilized to bring a dynamic sense of motion and speed to the bold visual graphics.

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